The power of play

April 11, 2009 at 10:32 pm Leave a comment

Julia Moulden writes about “How play is changing children’s lives” with the help of organizations like Right to Play, Boxgirls International, and Moving the Goalpoasts.

After reading her article about the empowering possibilities of sport, check out the Ashoka/Nike Gamechangers Competition, where you can vote for three of your favorite projects designed to “identify, inspire and bring together the next wave of innovators eager to change the game for women in sport.”

Here’s the welcome letter that explains the Gamechangers initiative:

Gamechangers - Nike and Ashoka's Changemakers

Dear Changemakers Community,

Building on the success of the first “Sport for a Better World Competition”, Nike and Ashoka’s Changemakers join forces once again to launch “GameChangers: Change the Game for Women in Sport”.

Nike has long been an advocate for empowerment and change in the world of women in sport – whether it was pushing for the inclusion of long distance women’s running events in the Olympics or advancing the power of sport and the transformational role it plays in the lives of girls and women through its Let me Play campaign. We are excited to continue our collaboration with Ashoka to focus attention on the challenges facing women in sport today and identify the most innovative solutions to them.

Ashoka is a non-profit support system for social entrepreneurs – people around the world who develop innovative solutions to the social problems that most urgently demand them. To further this goal, Ashoka’s website provides an online, interactive forum that encourages collaboration and discussion, along with competition, to draw out the most effective ideas.

Ashoka’s Changemakers and Nike continue their partnership to identify, inspire and bring together the next wave of innovators eager to change the game for women in sport. We hope you will join us. Between November 12, 2008 and February 25, 2009, we invite you to propose a way to leverage sport for positive social change in the lives of girls and women.

Even if you do not offer a proposal of your own, we invite you to join the dialogue. Your experience and insights are invaluable to the emerging field of sport for social change.

Join the online Changemakers community to make suggestions and recommend resources that will help refine and strengthen the strategies presented by competition entrants. Tell us what you’re thinking, how you see the field, where its challenges and opportunities lie.

We’ll need your help again from April 1 to April 15, 2009, to vote for three winners from the approximately 12 finalists who will be selected by our panel of judges – a group of influential leaders in the field of sport for social change.

With your help, we have the potential to catalyze change for women through sport and bring real solutions to our most troubling gender specific social problems. You may already be engaged in activities that use sport to change women’s lives in your corner of the world. Now bring this knowledge to a global community. We encourage you to invite others to the competition as well, so together we may uncover the creativity – and natural drive to innovate – within each of us.

Hannah Jones


Vice President, Corporate Responsibility

play, think…
J.R. Atwood


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Jason R. Atwood

I'm an avid trail runner and doctoral student at U.C. Berkeley who studies motivation and the relationship between the mind and body. This blog is a forum to share research, news, and musings about these topics of interest. More

Play is the beginning of knowledge.

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