Woof for Adventure Travel

January 11, 2009 at 2:46 am 2 comments

Mad Dogs and Americans is a great article in the WSJ on the phenomenon of ultra-endurance events and extreme-adventure travel. Some interesting nuggets…

  • Adventure racing is America’s fastest-growing outdoor sport.
  • Examples of extreme adventure travel: the Paris-Brest-Paris Randonneur, a 750-mile, 90-hour race through northwestern France; trekking across Antarctica and camping on a 200-foot icefall to explore ice caves and see penguins; a three-day, 125-mile foot race through spider-infested jungles and hip-deep swamps of the Amazon basin.
  • How much do these “experiences” cost? Upwards of $43,000.
  • To the inevitable question of “why?!” that participants receive from peers, colleagues, friends, and families: “Sure, [the week-long Jungle Marathon] sounds agonizing. And it was. It was miserable. But what’s appealing is that it’s all discipline, not talent. I could never be Tiger Woods, but I can commit to the training, research, planning and execution to complete one of these races.”
  • The Adventure Travel Trade Association estimates world-wide spending on real adventure-travel packages at $75 billion to $150 billion a year.
  • The founder of Racing the Planet and director of the Gobi March says that as many as a third of athletes make a career change after participating in one of these extreme adventure races.

Play, think…
J.R. Atwood


Entry filed under: play. Tags: , , , , , , , , , , .

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2 Comments Add your own

  • 1. AR Guide  |  January 11, 2009 at 7:31 am

    Nice post! It is always good to see articles promoting the positives of AR

  • 2. Grant - Untamed Adventure  |  January 20, 2009 at 11:03 am

    Thanks for sharing the WSJ article — we can cite this in some of our sponsor discussions down the road. Adventure racing can be a life-changing experience, for sure!


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Jason R. Atwood

I'm an avid trail runner and doctoral student at U.C. Berkeley who studies motivation and the relationship between the mind and body. This blog is a forum to share research, news, and musings about these topics of interest. More

Play is the beginning of knowledge.

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