Costs of being a triathlete; a booming sport — er, lifestyle

December 13, 2008 at 5:47 pm 1 comment

From “Triathletes leave slowing economy in the dust“:

  • In 2006, there were 16 Ironman-branded races throughout the world; in 2008 there are 34 — many of which sell-out within hours of opening their online registration.
  • Costs for completing an Ironman? Entry fees are around $500. Add $3,000 for the typical tri bike, $200 for bike shoes, another few hundred for accessories and cycling gear, $350 for a wetsuit, $150 for running shoes, maybe $750 for coaching services and gym memberships, and another two-grand for airfare to and weeklong lodging in places like Kona, Hawaii or Nice, France.
  • Average household income of a triathlete? $177,000. Says one industry insider, “I don’t think [triatheltes] are the people getting laid off. They’re the people laying off.”
  • Membership to USA Triathlon, the sport’s governing body, increased by 15 percent in 2008, to 115,000.
  • Subscriptions to Triathlete magazine continue to climb, as do their advertising rates. Circulation is now at 70,000, a 10 percent annual increase.

Thirty years ago, who would have thought that a simple race among training buddies in San Diego, CA would morph into a sport lifestyle of the wealthy?



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Project Rwanda: Bicycle-based development Ideas carnival

1 Comment Add your own

  • 1. Rip Curl  |  May 20, 2010 at 3:54 pm

    Hello there, I couldn’t find any means to email you, and so I really hope that you read this comment. I have a website about ladies wetsuits, and thought you might like to exchange links with me. I have entered my contact address if you choose to get in touch. Thank you.


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Jason R. Atwood

I'm an avid trail runner and doctoral student at U.C. Berkeley who studies motivation and the relationship between the mind and body. This blog is a forum to share research, news, and musings about these topics of interest. More

Play is the beginning of knowledge.

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