Your Brain on Obama
“My Amygdala, My Self,” by Jeffrey Goldberg, is a fun and fascinating article in this summer’s Ideas Issue of The Atlantic:
Intrigued (and alarmed) by the new science of “neuromarketing,” our correspondent peers into his own brain via an MRI machine and learns what he really thinks about Jimmy Carter, Mahmoud Ahmadinejad, Bruce Springsteen, and Eddie Falco.
Entry filed under: etc, think. Tags: amygdala, Barack Obama, brain, Bruce Springsteen, Eddie Falco, fMRI, Jeffrey Goldberg, Jimmy Carter, love, lust, Mahmoud Ahmadinejad, MRI, neuromarketing, neuroscience, politics.