We are purpose maximizers

June 1, 2010 at 6:00 am 1 comment

The talented scribes at Cognitive Media provide a whimsical and engaging illustration of Dan Pink‘s talk about “the surprising truth that motivates us.”

[A more traditional presentation by Dan Pink that focuses on the role of autonomy can be found here.]

Around 9:40 in the above video, Pink notes that the most creative, successful, innovate companies “are animated by a purpose motive.”

“Our goal,” said the founder of Skype, “is to be disruptive, but in the cause of making the world a better place.”

Steve Jobs once explained that his ambition was, “To put a ding in the universe.”

Pink’s explanation of “the purpose motive” reminds me of Simon Senek’s TED talk on “How great leaders inspire action.”

People don’t buy what you do; they buy why you do it…

The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it’s to hired people who believe what you believe. I always say that if you hire people just because they can do a job, they’ll work for your money, but if you hire people who believe what you believe, they’ll work for your you with blood and sweat and tears…

The goal is to do business with people who believe what you believe.

The challenge for us, then, is “to write your own sentence”:

About these ads

Entry filed under: think. Tags: , , , .

Tinkering Outside The problem with neuroplasticity

1 Comment Add your own

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Jason R. Atwood

I'm an avid trail runner and doctoral student at U.C. Berkeley who studies motivation and the relationship between the mind and body. This blog is a forum to share research, news, and musings about these topics of interest. More


Play is the beginning of knowledge.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 82 other followers

Twitter Feed


Follow

Get every new post delivered to your Inbox.

Join 82 other followers

%d bloggers like this: