We are purpose maximizers

The talented scribes at Cognitive Media provide a whimsical and engaging illustration of Dan Pink‘s talk about “the surprising truth that motivates us.”

[A more traditional presentation by Dan Pink that focuses on the role of autonomy can be found here.]

Around 9:40 in the above video, Pink notes that the most creative, successful, innovate companies “are animated by a purpose motive.”

“Our goal,” said the founder of Skype, “is to be disruptive, but in the cause of making the world a better place.”

Steve Jobs once explained that his ambition was, “To put a ding in the universe.”

Pink’s explanation of “the purpose motive” reminds me of Simon Senek’s TED talk on “How great leaders inspire action.”

People don’t buy what you do; they buy why you do it…

The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it’s to hired people who believe what you believe. I always say that if you hire people just because they can do a job, they’ll work for your money, but if you hire people who believe what you believe, they’ll work for your you with blood and sweat and tears…

The goal is to do business with people who believe what you believe.

The challenge for us, then, is “to write your own sentence”:

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